Google’s Panda Update
Category : ethical seo , Google+ , seach engine rankings , SEO
Google has made another change to it’s algorithm and the way it ranks wesites on Google searches.
Officially known as the Google Panda update (who thinks up these names?*) it has seen nurmerous established sites disappearing from Google’s rankings.
Asssessing who has been effected is never straightforward but Google seems to be targeting sites using duplicate content, non-ethical SEO practices, excessive advertising or what Google terms ‘low trust sites’. There is also evidence that Google is using outside human raters, at least in part, as a form of quality assurance on the Panda update. As the official blog states:
“Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem.”
So hopefully, this means that well designed sites with original content won’t be effected and will continue to rise to the top of the search rankings.
So far the Panda update has been launched in the USA but will be rolled out worldwide over the coming weeks/months.
If you think your site has been effected by the ‘Panda’ update you can contact me at; barney@catnet.co.uk.
See the Official Google Blog posting on the Panda update here – googleblog.blogspot.com
* Apparently it’s named after a Google engineer . . .