PPC – Pay Per Click Advertising

We run PPC campaigns for a number of Hampshire and Isle of Wight companies.

Pay Per Click advertising is a great way to quickly promote your business online. Costs can be capped on a daily or monthly basis and you can precisely target customers and lead them to your website.

What is PPC?

Pay Per Click adverts appear at the top of the page on Google, above the organic listings. They are designed to appear when relevant keywords are typed into Google. When the adverts are clicked you are taken to the advertiser’s website and each click is charged to the owner’s Google account. Clicks can range in cost from a few pence to ¬£20+ per click.

Google search engine results page

Marketing a new Website with PPC

It takes time for a new business to establish itself on the web. So it can be very frustrating to have a wonderful new website and then waiting for organic SEO to take effect. This is where PPC comes in. It’s possible to start with just a few pounds to open an account and have new, precisely targeted customers coming to your site within minutes.

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We will assess your potential market by looking at three important areas:

  • How many people are searching for your product or service?
  • How much will your clicks cost?
  • Who are your competitors?

If a PPC campaign looks viable we will research the keywords, design the adverts, set the budget and manage the campaign on a daily, weekly or monthly basis, depending on your requirements.

If you would like to talk to us about Pay Per Click marketing for your website call us on 01983 756661