Search Engine Marketing (SEM)
A good search engine ranking is essential to visibility on the world wide web. Just building a website and submitting it to the search engines is not enough – even if it has been properly optimised.
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Search engine marketing
Search engine marketing is a more broad reaching set of marketing methods to increase website visibility. Search engine marketing strategies include search engine optimisation but may also involve:
- pay per click advertising (PPC)
- paid inclusion on selected quality search directories
- improving PageRank
- social media sites like Facebook, Twitter, Pinterest and YouTube
- regular blogs
If you would like to talk to us about marketing your website online call us on 01983 756661