Video on Adwords PPC
Category : ppc advertising , SEO , video marketing
Those in regular communication with me will know that I have been emphasising the importance of video as a part of website promotion for some time.
For many businesses video is an important part of their marketing and brand promotion. Yesterday I was chatting to a local sports celeb who is successfully combining Facebook and his video chanel on YouTube to promote himself, his sponsors and create an income stream. His following on YouTube is such that any new video is guaranteed thousands of visits. So he regulary produces good quality and interesting videos to promote himself and his sponsors. The same videos are picked up by others and embedded on websites, blogs and Facebook so the distribution goes far beyond initial YouTube exposure.
While this particular format probably won’t work unless you have a high personal profile, it does show the power of video in general and YouTube in particular.
Google, who own YouTube, have taken video a step further and will shortly be allowing Adwords advertisers to insert videos in PPC adverts.
Knowing how much people like video this could be a great advantage in PPC advertising. Being listed at position 3 with a video might produce more clicks than being in the top spot with no video. And if you don’t have to occupy the top spot there must be some potential for maintaining or increasing click through rate while reducing average cost per click.
Yes, this is guesswork, but if you currently don’t have a range of videos that relate to your business, now might be the time to give this some serious thought.
For more information see my previous blog – Video as a Business Promotional Tool
