5 reasons to build a relationship with an SEO specialist

The best results of any SEO (Search Engine Optimisation) campaign are usually achieved where the SEO consultant and business director/manager/department head work together. This sounds obvious but doesn’t always happen. The pressures of running a business often impact on communication and the SEO can be treated as a ‘bolt-on’ rather than a part of the marketing process. But there are 5 basic reasons why it’s worthwhile developing good communication with an SEO specialist.

1. You know your business

You know your business, probably better than anyone else and all that information you have about your customers, the competition, sales and your product or service can’t be communicated to an SEO specialist in a brief meeting. Regular communication provides the time to get the basics and the subtlies of the business across.

2. He/She knows SEO

You know your business but you may not know much about Search Engine Optimisation and Marketing a website. Regular communication with your SEO specialst will soon change that and as the relationship builds you will gain a greater understanding and gain your own insights into the type of marketing that will work for your business.

3. Exchange ideas

Exchanging ideas on how to tackle a campaign or a problem can be beneficial for both parties. Sometimes something that seems obvious to one will be a moment of enlightenment for the other.

4. Look Long Term

SEO is more a marathon than a sprint so take time to allow campaigns develop. Develop short term targets but don’t loose sight of the long term aims.

5. Be realistic

Working with an SEO specialist will give you a better insight on what can be achieved. It may be more than you thought possible and will help you to move beyond the ‘We will get you to number 1 on Google’ sales patter so liked by many companies who promise an instant fix for your website’s marketing woes . . . but rarely deliver.