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Google Adwords Upgrade

Category : Uncategorized

Google Adwords are rolling out a new interface that will integrate all mobile and tablet advertising within existing campaigns. There are other changes and features, some that are receiving mixed reviews, but all Adwords campaigns will be automatically switched in June anyway.

One new, and free feature is a method of tracing phone calls from Google adverts. They do this by adding a Google telephone number to the advert which rings straight through to the advertiser but is logged in the Adwords campaign data. It’s a good way of assessing the number of calls that result from Google advertising rather than other sources.

There are other changes, most notably to the Sitelink setup and mobile keyword bidding.
So get ahead of the game by switching over now. It only takes a few minutes and will ensure that if you need help you won’t be part of next month’s rush.


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