Add a Review to your Adwords Advert
Customers like to see other people’s reviews for a product or service when searching online and Google have been adding reviews from third party sources for some time.
However, now on Google Adwords it’s now possible to add a review extension to your advert and share positive write-ups, awards or third-party rankings with potential customers. This is in an additional line of text beneath your ads on Google Search and you can choose and enter your own quoted review.
You can use a paraphrased or exact quote, as long as it’s attributed and linked to the published source.
According to Google:
“Reviews should focus on your business as a whole, as opposed to a review about a specific product or service. This makes the reviews relevant to just about all of your ads.”
So your extra line might look something like this:
“Really impressed with the excellent service” – websiteblog.com
However Google also point out that it is your responsibility to make sure you’re allowed to use a third-party review for your ads, so you would need the publisher’s permission.