Video as a Business Promotional Tool
Category : pagerank , video marketing , youtube
With so much talk about Twitter and Facebook as the Social Media Marketing vehicles of choice it’s easy to forget about YouTube – the video sharing site.
Acquired in 
2006 by Google, YouTube receives 2 billion views a day, 70% from outside the USA – it’s a massive searchable resource. So much so that according to recent research* in the USA, YouTube is the second largest search engine out there – ahead of both Yahoo and Bing.
For business this is a potentially powerful marketing tool – especially as videos can be tagged, linked and categorised as well as delivered through YouTube Promoted Videos and the Adwords Video Targeting Tool.
Using video as a promotional tool is not new, but what is new is the ability to show it to a huge number of potential customers. There is also the added bonus of the link back to your website which is good for PageRank.
Video Production
Videos need not be ‘this is us’ productions, there is room to be creative without spending a fortune, and they needn’t be 20 minute features, a short 2 minute video/image combo can work just as well. As a random example type ‘paragliding school uk’ into the YouTube search and in first place is a promotional video for Flybubble Paragliding (www.youtube.com/watch). It’s a simple but effective video . . . without any video footage. It probably didn’t cost too much to put together, and is still working a year after it was published with just over 1,500 viewings. You may also notice that the same company holds the top three positions, all with videos a year old.
Try typing some of your company target keywords into YouTube, you may be surprised at what you find – especially if your competitors are there ahead of you.
Resources:
YouTube Promoted Videos
Adwords Video Targeting Tool
*Article – YouTube Surpasses Yahoo