Blog Bank
Category : blog writing , blogging , blogs
Blogging can be a problem when you are busy. There simply isn’t time to keep it going especially for a seasonal business – at the very time you need to talk about your product, service or event you are too busy making it all happen.
One answer to this is to start a blog bank during the quieter times.
If you have been in business a while you know the sort of things you might want to blog about in general terms. The trick is to create your blogs well in advance when you have some spare time on your hands. If you run a hotel you could create a blog on days out or visits to local events or festivals. For example a tourism business on the Isle of Wight could write blogs about Cowes Week, The Garlic Festival, The Pop Festival, Round the Island Race, etc, ready for the run up to the event. Stored as draft blogs so that when the time comes you have a ready made posting at the click of a button. The same can be done with seasons – ‘6 Gardens to visit in Spring’, ‘5 Autumn Walks’ or ‘Best swimming beaches’ for the high summer.
I appreciate that this isn’t as straightforward for a business selling insurance or accountancy services for example, but most businesses have quieter periods when there is time to reflect and write for the future.
It’s far better to blog regularly than in bursts and storing blogs as draft documents can help you achieve that regular output. Jotting down just the title of a blog in a document when an idea comes to you is a good way of prompting the thought later, when you have time to develop it, and store in the Blog Bank for when it’s needed.