What Twitter Users Want

Twitter users follow brands and organisations for a variety of reasons – promotions, entertainment, exclusives, customer service, etc.

Understanding why people follow brands on Twitter will help to understand and engage with your followers. On a recent Twitter survey these are the main reasons they listed:

So ‘Discounts & Promos’ and ‘Free Stuff’ lead the list but ‘Fun and Entertainment’ is also right up there.

Knowing your followers is an important part of working successfully on Twitter but  it’s always worth experimenting with different types of Tweets to see what works for your business, and what doesn’t.

And this simple graph could help in deciding what to try.