Optimisation is Not a One-off Event
Category : Uncategorized
Having an optimised website in this day and age is essential. But what does this really mean? When I talk about an ‘optimised’ site I consider:
- Keywords researched and defined
- Pages designed to target defined keywords
- Incoming links established from other relevent websites
I could go into more detail but that, in essence, is it.
So once that’s all in place we can sit back and relax? Yes?
Well possibly, but most probably, No you can’t.
The web changes daily, hourly in fact, so if you want your site to stay in a reasonable position then you will need to nudge it along. It’s a bit like pushing a car from a standing start. The first bit is really hard, getting it moving from zero. But once it’s going you just need to keep the pressure on to maintain the momentum. If you stop pushing then the car will gradually slow to a standstill.
A website works in a similar way. Putting in the optimisation work at the beginning will give it a boost, but do nothing after that and you are a little further along the road but at a standstill.
So what do you need to do?
- Keep link building
- Update the pages
- Review you keywords
- Blog and/or Twitter what you are doing
- Review performance through Analytics
For a small busy company it’s difficult to get to all this . . . which is why many employ an experienced SEO specialist