Google Penguin/Panda 2013

Another Google update is due to be launched shortly, and the big question many website owners will be asking is if, or how, their website will be affected.

Predicting Google is never easy, especially when it comes to updates in the search algorithm, but there does seem to be a trend in the elements that Google has used to move some websites down the the rankings while improving the position of others.

Common triggers that are likely to downgrade a site:

•     Bounce rates of over 50%. (What is bounce rate?)
•     Insufficient on-page content or content duplicated across a number of domains.
•     Poor page speed scores on the Google Page Speed Insights Tool.
•     Over-optimisation of page titles and descriptions.
•     Blogs that are on sub-domains and not on the main root domain.
•     Few social media signals into the site.
•     Excessive use of keyword text rich navigation and content.
•     Excessive internal links (more than 150 on a page) and/or the excessive use of footer links both internally and between owned sites.

However it’s unlikely that this will all happen at once, as Matt Cutts, Google’s search guru, said in March:

“Rather than having some huge change that happens on a given day, you’re more likely in the future to see Panda deployed gradually as we’re rebuilding the index, so you’re less likely to see these large scale sorts of changes,”

 If you find that your site falling down the rankings on Google over the coming months, the areas above would be a good place to start analysing and improving.

Google Adwords Upgrade

Google Adwords are rolling out a new interface that will integrate all mobile and tablet advertising within existing campaigns. There are other changes and features, some that are receiving mixed reviews, but all Adwords campaigns will be automatically switched in June anyway.

One new, and free feature is a method of tracing phone calls from Google adverts. They do this by adding a Google telephone number to the advert which rings straight through to the advertiser but is logged in the Adwords campaign data. It’s a good way of assessing the number of calls that result from Google advertising rather than other sources.

There are other changes, most notably to the Sitelink setup and mobile keyword bidding.
So get ahead of the game by switching over now. It only takes a few minutes and will ensure that if you need help you won’t be part of next month’s rush.

Client Profile – Afumex Cables

Afumex are based in Eastleigh in Hampshire and produce a range of low smoke cables for the construction industry.

Low smoke cables have a sheath which, in the event of a fire, will only emit very low levels of smoke and non-toxic levels of poisonous gases.

This is very different from standard PVC cables which produce hydrogen chloride gas. If this gas comes into contact with skin or eyes it can cause extreme irritation, and if inhaled, severe choking. Also, in a fire PVC cables give off a dense black smoke that can obscure emergency exit signs and escape routes out of buildings.

The majority of fatalities in a building fire occur through gas and smoke inhalation rather than directly from the fire itself. This is why low smoke zero halogen cable is such an important part of fire safety.

Afumex Cables are all ‘LSOH’ or ‘Low Smoke Zero Halogen’ rated and have been used in some of the best known buildings in the country, such as Old Trafford Crick Ground, as well as schools and public buildings.

For more information see www.afumexcables.co.uk

Client Spotlight – TLM Laser

Industrial Lasers

Founded in January 2006, TLM-Laser Ltd are a laser service company, providing sales, service and maintenanceof industrial lasers. 

Lasers have been around for a long time – anyone of a certain age will remember James Bond narrowly escaping being lasered in half by the evil Goldfinger. But lasers have come a long way since then, and are now used in a range of tasks in industry including: Laser Cutting, Laser Marking and Laser Welding.

Of all these the most interesting is probably laser marking and engraving. This involves using lasers to engrave or mark an object, but it’s the variety, speed, accuracy and the permanence of laser marking that makes it very interesting for industry.

Laser marking on medical supplies

Lasers can be used to mark medical supplies, tools, metal components, aircraft parts and packaging as well as semiconductor materials found in radios, computers, telephones, and many other electronic devices.

In the motor industry lasers are marking everything from ball bearings to crankshafts, dashboard buttons to chassis numbers and engines.

Laser marked car component

Laser marked switch

 TLM-Laser supply a wide range of laser marking, cutting and welding machines as well as safety equipment, spare parts and fume extraction systems. They also provide laser safety training, consultancy and sub-contract laser marking.

With offices in Ryde and Bromsgrove TLM operate throughout the UK.

Client Spotlight – Solent Rib Charter

Rib Charter on the Solent

If you live anywhere near the Solent you are sure to have seen Rigid Inflatable Boats, or RIBs as they are commonly known, cruising or blasting around.

Ribs are fast, fun and safe boats – ideal for following fast yacht races, exploring Solent creeks and harbours or visiting famous landmarks, like the Needles on the western tip of the Isle of Wight.

If you are providing entertainment for a large group of people or you want a different and unique corporate event a rib charter needs to be high on your list, and Solent Rib Charter are the company to provide it.

As well as owning Europe’s largest fleet of Ribs they also run more Rib events than all of their competitors combined both on the Solent and in London on the River Thames.

Corporate Charters

Many companies large and small have benefited from their services and Solent Rib Charter is the official Rib charter and Rib hire provider to a number of organisations and events:

• London 2012
• British Olympic Sailing Team
• Americas Cup
• Volvo Ocean Race
• Offshore Challenges
• P1 Powerboats
• BAE Systems
• Virgin Atlantic

Private Charters

Although catering to many companies a lot of business also comes from smaller Rib charter and Rib hire bookings. Stag and hen parties regularly charter ribs for exploring, sightseeing, adrenalin blasts or waterbourne treasure hunts. There are many great venues around the Solent that are easily accessible from the sea.

Rib Charters Worlwide

One of the company’s great assets is that they are able to deploy Ribs just about anywhere they are needed. As well as having a fleet of trailers and tow vehicles, the Ribs are designed to fit into 40’ shipping containers and have shpped ribs to:

• Oman
• Hong Kong
• Venice
• Singapore
• Valencia

For more information contact admin@solentribcharter.co.uk or call 07887 635000 or see the website for more details Solent Rib Charter