Search Engine Optimisation and Marketing
A good search engine ranking is essential to visibility on the world wide web. Just building a website and submitting it to the search engines is not enough.
A top ten search engine ranking
When
looking for information online people rarely go beyond the top 30 websites
that appear on their chosen search engine. A significant number don't
go beyond the first 10 sites on a search engine. So if you hold one
of these top 10 rankings you could gain tens of thousands of prospective
customers a month. We regularly gain top ten positions on major search
engines for our customers.
Search engine optimisation
Search Engine Optimisation is the technique of placing your website pages at the top of searches made in Google, Yahoo, MSN, AOL, Ask, etc.
Do you have a business that your customers search for? For example if your company produces ceramic washers you will need to be prominent on the search engines if someone types "ceramic washers" in as a keyword search. If you are not your competitors will be gaining a big advantage.
Search engine marketing
Search engine marketing is a more broad reaching set of marketing methods to increase the visibility of a website in search engine results pages. Search engine marketing strategies include search engine optimization but may also involve:
- Pay per click advertising
- Paid inclusion listings into search engines
- Social media optimization - placing ideas within online communities to spread virally
- Video Search Marketing - promote business by placing short video clips on websites like YouTube
We have years of experience of search engine optimisation and marketing. Speak to us about your needs and budget, and we can create a package for you to maximise your investment and achieve results.
How to get your website on to the search engines
The keywords your potential customers use when searching for your products and services play a vital role in making your website visible on the major search engines. We find keywords and keyword phrases to target your customers, we assess your competitors websites and their rankings, address your site's link popularity and build this into the fabric of your website. The beauty of our approach is that the site will often continue to rank highly for years to come because your chosen keywords are integrated within the site structure.
Our service does not promise instant results, as these are often short-lived. But normally you will see improvements in your search engine rankings after two weeks and after six weeks your website will be regularly ranking in the top 10.
Reports and Information
To monitor how your site is progressing we provide reports on all your keywords showing how they rank on the top ten search engines on a weekly, monthly or quarterly basis.
If you would like to talk to us about optimising your website call us on 01983 756661
