Social networking sites have really taken the world by storm over the last 2-3 years with social media linking connecting millions of people from all around the world via Facebook pages and Twitter feeds.
But there is a new kid on the block.
Pinterest is the newest social media site to hit the headlines and it’s smashing previous records when it comes to growth. A beta version was launched in early 2010 and by the middle of the following year had made it onto a Time magazine list of Top 50 Websites. At the beginning of 2012 Pinterest had made it into the history books as the fastest site ever to achieve ten million unique visitors.
So what does it do?
New visitors to the site are invited to set up a free account and then create their own digital scrapbook pages on any themes of their choosing. As a user surfs the web he or she finds images that fit the theme, which they then ‘pin’ to their Pinterest page. Other users can view the images, comment on them and even ‘repin’ them on their own pages.
Website marketing managers have taken note, because this is clearly a great way of introducing a product or service directly to the people most likely to be interested in it. Each ‘pin’ also has a direct link back to the originators website, improving the link profile.
A high proportion of Pinterest users, for the moment at least, tend to be female, and this is reflected in the current content of the site. However there are indications that this is changing as more of the male population discover what Pinterest has to offer.
With customers clearly identifying their interests – from a bride creating a mood board for her upcoming wedding, to the motorcyclist pinning has favourite bikes and rides, Pinterest represents a significant opportunity to businesses, both large and small, to showcase their products and services and connect with potential customers.